YELLOWSTONE — BRAND GUIDELINES (Media Summary)

1. IDENTITY
Yellowstone is a single family office operating across the Americas and Europe.
Tone: discreet, institutional, editorial. Never promotional.

2. NAMING
- Primary: Yellowstone
- Legal: Yellowstone Participações
- Short handle: yspar
Always capitalize the "Y". Do not abbreviate to "YS" in editorial copy.

3. LOGO
Two approved lockups: full wordmark and standalone mark.
Clear space: minimum equal to the height of the "Y" on all sides.
Minimum size: 24px height (mark), 96px width (wordmark).
Do not: recolor, distort, add effects, place on busy imagery, or rotate.

4. COLOR
Primary Gold      #C9A34B   oklch(0.78 0.14 78)
Deep Background   #17140F   oklch(0.13 0.008 70)
Foreground White  #F4F1EB   oklch(0.96 0.005 85)
Graphite          #26221D   oklch(0.18 0.01 70)

5. TYPOGRAPHY
Headlines: Instrument Serif (italic accents for emphasis)
Body & UI:  Work Sans
Never substitute with Times, Arial, or system defaults in press materials.

6. VOICE
Institutional. Long-horizon. Human. No valuations, no fund sizes, no AUM claims.
Refer to the group as "a family office" — never "fund" or "firm".

7. USAGE
For editorial or press inquiries, contact info@yspar.com.
Assets may be reproduced without alteration in journalistic context.